Due to the upcoming season of Christmas and our recent struggling economy, Kristof has brought attention to: "Where is your chairty money really going?", to mind the of those who give. With every American struggling to meets ends with every penny, its important to know where exactly your philanthropic money goes toward. Not that Kristof is "discouraging giving", but is rather giving advice to research more about your charity of choice. He states that: "donations could accomplish far more if people thought through their philanthropy, did more research, and made fewer, bigger contributions instead of many small ones that are expensive to handle." Kristof takes the stand of giving to charities is great, but its not helpful if your not choosing the correct charities.
He uses:
- Feed the Children Organization(with provided accusations against the founders of squandering donated money)
- Hebron Fund(said to use the money for peace for jews but actually persecutes Palestinians but denies it)
- "chuggers"-ones who stop you on the streets and who profit most of the money-
- GiveWell.org
- Bill and Melinda Gates Foundation-lead the way in success-
- Mercy Corps
- Save the Children
- CARE
Kristof's diction pinpoints his stance on the issue and his advice to recent/future givers. He makes it extremely effective by associating his words with his examples that counteract to the so called "most ourageous charities in America." His examples are explained through his expressive persuasive words that tell the "truths" of some charities.

